“How should we stand out?” This is a common question that every start-up or business feels in this era of perfect competition. But is this enough to just have it in mind or is it required to work on it with a unique approach? But nowadays, with every possible knowledge of trends available to everyone with the blessing of Artificial Intelligence, what makes a start-up journey unique and helps it grow and do wonders for its customers? 

It’s Social Selling – It may seem like a buzzword but it is the magic staircase stepping upon which Start-ups can make a transformative edge and not settle down with an ordinary, unknown, and self-sufficient business. 

An extended approach to Digital Marketing, Social Selling refers to reaching out to your customers by Positioning your brand rather than just posting about it in bulk on social media platforms. Social Selling aims to build trust with the target audience and build strong and committed relationships. It’s about making use of Social Platforms like LinkedIn, Instagram, Facebook, etc. to engage and reach directly to customers. 

Instead of burning resources for Impersonal posts targeted at a huge audience under traditional digital marketing, Social Selling makes you noticed, enhances your reputation, fosters interactions, and allows high-end customization. All you need is the right tool for Lead Identification and you’re set to build a personalized portfolio for each customer and make them feel valuable. Social Selling offers Credibility when you give it a voice through conversation. 

It starts with Narrowing down to your ideal customer, for instance, Key Decision Makers of the Company for B2B outreach as it enhances reliability. Social Selling does not imply spamming the Inboxes, but rather a gradual rapport and trust building by connecting, commenting, sharing, mentioning, and thoughtfully presenting your product or service to make your brand feel helpful and knowledgeable and not a Scam! 

For Start-ups, giving a Social and Personalized Touch to Social Selling, an active online presence of the Founders and leaders, their lessons, visions, learnings, insights on the industry, honest case studies, etc. works as a cherry on the cake! It fosters deeper connections and helps the customers to resonate practically. Through static social media posts and info-graphics, you can form a portfolio but not a connection as your customers want to connect to a Human and Not an Artificial Intelligence Chat or Call Bot!  

Social Selling is not a trend that every start-up can sheep walk, it’s an art that makes a start-up, the artist of its craft called ‘Business’. It’s the shift from Selling to Connecting! 

It’s time to be Smart and make your Social Media Platform your Efficient and Powerful Sales Executive that prioritizes Trust over Sales Pitch.