RISE OF FAKE DIGITAL MARKETING PEOPLE IN INDIA
The ecosystem of Digital Marketing in India is invaded by the fake SEO specialists including novice performance marketer and organic social media marketer. Many scammers pretend as professionals, using manipulative strategies to ruin businesses, longing to increase their online existence.
Now a days there has been a huge rise in fraud digital marketer. They mis-commit for providing more website traffic, numerous leads, and eventually more revenue.
In this blog we’ll discover the fake digital marketing practices in India and find the ways how one can identify the fake marketing agencies and freelancers.
The Rise of Fake Digital Marketing in India
India becoming the Digital country, the top most consumer of smartphones and internet, people turning their businesses online through digital marketing to reach their target audience in cost-effective and smart way.
Coming up with the new problems of digital fraud or scams. Fraud or fake digital marketers implement ineffective strategies of scheming online advertising meters like click farms, bot traffic, fake social media influencers and false impressions. These strategies drain the budgets of advertising and even unbalance the data analytics, directing to wrong marketing strategy.
Effect of Fake Digital Marketing
Fake digital marketing can have a huge impact on several brands in the industry with major issue such as
- Revenue Loss: Ad fraud can lead to business’s financial loss.
- Compromised Reputation: Fake marketing can damage the company or brand’s reputation, breaking the trust of the customers.
- Unproductive Marketing Plan: Analyzing uneven data leads in misguiding market strategies, decreasing the campaigns effectiveness.
How To Defeat Fake Digital Marketing Practices
Businesses can take some measures to prevent fraud against their campaigns and investments, taking these measures businesses can protect their efforts and capital and avoid digital scams.
- Fraud Detection Tools: To create a safer advertising environment, investing in fraud detection tools is suggested; to keep the track of any suspicious activities which allows businesses to take quick action against it.
- Data Privacy: Improved data privacy regulations will require businesses to renovate their strategies and prioritizing user consent.
- Analyzing Campaign Performance: By using strong tracking and analytic tools, marketers can observe KPI’s carefully.
- Multi-Factor Authentication (MFA): MFA enhance the safety by providing protection to Ad platform accounts, it helps in avoiding the unwanted access in portals.
Conclusion :
Digital market is continuously growing and evolving, and with that scam and frauds are also increasing, deteriorating a brand or business’s success. Incorporating fraud detection tools, data privacy and analyzing performance carefully can avoid the unwanted digital marketing frauds.
It helps in maintaining brand’s value and reputation and ensures marketing stays effective and trustworthy.
We at Softsales Consulting help start-ups and MSMEs with ROI driven digital marketing services to stand out their brand from the cut-throat competition.
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